At Lander we are all about combining our love of adventure and design. We set out to create expedition inspired accessories that enable us to get out and try new things. Accessories that truly help not hinder our journey. This is our visual strategy:


Nordic-Minimalist
Nothing extra if it can be avoided. Personality comes 
through select brand elements. Beauty in the basic.

Esteemed
Higher class but not arrogant. Quality without clutter. 
Product designed with care to last.

Modern Vintage
Old meets new. Hearken to the past while designing 
for the present.

Exploration
The accumulative effect of brand assets is to inspire 
exploration of the world around us.




  




Contributions By: 
Jeremy Saxton, Ben Kearney, Cody Birkinshaw, and Andrew Matthews



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Lander Branding
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Lander Branding

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