Hidden Kingdoms is an upcoming edm music artist based in Cambridge, Ontario. Creating a newly designed logo has formed an image and overall branding for this venture and will help meet future goals. His latest single "The Simplicity Of Falling" has been released and is accessable via bandcamp and Spotify.
Below are a few sets of progress images so you are able to visually see how these pieces came to be.
I began with research of the existing logo and rough sketches to bring my ideas to life. Playing with the lines and shapes I feel the new logos bring a sense of simplicity and space that felt too compacted previously.
Having shown the logos I expanded on the ideas and tried different type faces before deciding on the right-most graphic. The font reflects the overall feel of the music perfectly and can be branded very well in future projects.
The concept for the album art is as simple as the album single represents; "The Simplicity of Falling". We wanted a visual of a woman falling through the clouds and I feel as if we surpassed that concept. The image suggests a feeling of relaxation as there's no element of movement, just stillness. Complimenting colours really bring the art to life as the track font and logo sit secondary.
