To celebrate Earth Day this year, we chose to highlight Ford's amazing Closed Loop aluminum recycling story. After a great deal of trial and error (and a little math), we were able to create an Instagram grid that not only tells this story step by step, but also that stays visually intact regardless of new posts Ford would make. A companion Canvas on Facebook helped to spread the story to a larger audience.
Team:
GCD: Anita Salomon
ACD: Brad Jendza
AD/CW: Tori Dubray
