Perfil de Rachel Liu

Sugoi Tea's Brand Identity

Rachel Liu
•
Sugoi Tea Brand Identity
April 2012
Matcha Tea Branding for Startup
Created brand identity for Sugoi Tea startup from conceptual to creation. Requirements of the brand includes:


Designed and developed Sugoi Tea's logo, business cards and packaging labels. Also provided creative direction for brand and their

sugoi tea Matcha Tea Logo Design brand identity japanese tea Packaging Label business card logo Startup tea
Business card - dark version
sugoi tea Matcha Tea Logo Design brand identity japanese tea Packaging Label business card logo Startup tea
Business card - light version
sugoi tea Matcha Tea Logo Design brand identity japanese tea Packaging Label business card logo Startup tea
Business card - contact details example
sugoi tea Matcha Tea Logo Design brand identity japanese tea Packaging Label business card logo Startup tea
Packaging label - back
sugoi tea Matcha Tea Logo Design brand identity japanese tea Packaging Label business card logo Startup tea
Brainstorming word associations for what the brand stands for.
sugoi tea Matcha Tea Logo Design brand identity japanese tea Packaging Label business card logo Startup tea
Initial logo ideas and sketches 
sugoi tea Matcha Tea Logo Design brand identity japanese tea Packaging Label business card logo Startup tea
Development of Sugoi's logo with more sketches
Sugoi Tea's Brand Identity
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Perfil de Rachel Liu

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Perfil de Rachel Liu
London, United Kingdom

Sugoi Tea's Brand Identity

Brand identity developed for startup

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