„Auf den zweiten Blick“ („On second glance“): The idea

To put a spotlight on the topic „age poverty“ photographer Michael Gueth and his team of professionals created the idea to show famous German celebrities as very old persons that you can only recognize on second glance. This is to support the organization of famous German actress Jenny Jürgens „Herzwerk“ with is also part of the German Red Cross.

The motivation of the images is, to show well known celebrities taken out of their actual life and to put them into the anonymity of any human (which is affected by poverty in old age)

Only "a second glance" it is clear that it is a prominent face.

We are happy that so many German actors and celebrities followed our call, such as Jenny Jürgens, Kai Wiesinger, Bettina Zimmermann, Harald Krassnitzer, Ann-Kathrin Kramer, Michaela Schaffrath, Sophia Wollersheim, Peter Nottmeier, Werner Schreyer, Lucy, Kathi Karrenbauer, Axel Prahl, Dunja Hayali, Thomas und Very Geisel and Christian Tews.

For more information please check out: www.zweiten-blick.de

PHOTOGRAPHY | Michael Gueth
CREATIVE DIRECTION | Dirk Köberle
VISUAL COMMUNICATION | Don Vasco Tücks
PR | JuLi PR
RETOUCHING | Jan Wischermann
ORGANISATION | Herzwerk
PROJECT | Auf den Zweiten Blick