The power of electro osmosis.
DRYMATECH is the new name for a new french company that specialises in the technology of electro osmosis. They get rid of damp and moist typically in basement or other enclosed, dark spaces by using the DRYMAT technology. ) is the motion of liquid induced by an applied potential across a porous material, capillary tube, membrane, micro-channel, or any other fluid conduit. Because electroosmotic velocities are independent of conduit size, as long as the electrical double layer is much smaller than the characteristic length scale of the channel, electroosmotic flow will have little effect. Electroosmotic flow is most significant when in small channels. Electroosmotic flow is an essential component in chemical separation techniques, notably capillary electrophoresis. Electroosmotic flow can occur in natural unfiltered water, as well as buffered solutions.approach that launches underlying brands for innovate wall and ceiling covering.
Colours.
Working with something as technical it was important to spice up the overall brand with bright, eye-catching colours. For the main colour we decided on the Coral red / light red for immediate focus. The symbols are soft and inviting.
To support the Drymatech logo I wanted a sublogo/wordmark that could stand alone as a symbol on its own for Favicons etc. The icon is build up from two elements. The umbrella that symbolises something thatkeep us dry from the rain and the house where Drymatech offers their solution. These two symbols combined gave me the final symbol for Drymatech.
Layouts.
For the printed materials I wanted something bold, with heavy typography and saturated pictures for something eye-catchy. Something that was different to industry standards where grey and black a predominant colours to give a sense of seriousness. To stand out from the crowd i wanted to have the bright colours but with good pictures to underline that Drymatech are serious, professional and hard working. To describe the technology behind what electro-osmosis does, I created a series of illustrations to support the story.
I hope you like what you see.
Thank you for wathcing! If you like please appreciate it.
