Client: Centrica
Year: 2011 (concept)
Task: Enlight and develop a vehicle for stakeholder engagement, information sharing and community building. An everyday companion to the 'morning newspaper'.
Result: An iPad app, acting as 'an everyday companion to the morning newspaper', and a 'daily report' on activities and opinions. The name came naturally, connecting the theme of business insight given to the stakeholders, and the company's product, energy in its many forms, thus strengthening the brand.
Requested as an extension of the annual report, we turned the things around, and the annual report become a yearly summation of the magazine’s daily reviews with impacts on readership and distribution.
Credits: Lee Hoddy
Year: 2011 (concept)
Task: Enlight and develop a vehicle for stakeholder engagement, information sharing and community building. An everyday companion to the 'morning newspaper'.
Result: An iPad app, acting as 'an everyday companion to the morning newspaper', and a 'daily report' on activities and opinions. The name came naturally, connecting the theme of business insight given to the stakeholders, and the company's product, energy in its many forms, thus strengthening the brand.
Requested as an extension of the annual report, we turned the things around, and the annual report become a yearly summation of the magazine’s daily reviews with impacts on readership and distribution.
Credits: Lee Hoddy
Thank you for your attention.
Much appreciated.
