I've always thought of myself as a fun yet simple person, and my design aesthetic and practice is no different. For my branding, I wanted to show my fun personality with the use of vivid colours and energetic shapes. The typeface, Edward Pro, also exudes a simple yet playful nature (and it's pretty great because it also shares the same name as me). As for my website, it too is simple, functional, yet sprinkled with personality. It was also important to make it bilingual (English and French), since it's a nod to my identity as a bilingual Montrealer.