• Add to Collection
  • Tools Used
  • About

    About

    A rebranding project revisiting the unique product Mane 'n Tail where we created a positive spin on its distinct origins to better market the com… Read More
    A rebranding project revisiting the unique product Mane 'n Tail where we created a positive spin on its distinct origins to better market the company. Read Less
    Published:
Mane 'n Tail is a high quality and inexpensive shampoo that has been raved about by beauty magazines like Vogue and Cosmopolitan, but due to its ugly packaging and strange origins it's been unable to garner the attention it deserves. Myself and copywriter Emily Perry wanted to help Mane 'n Tail appeal to a wider audience by highlighting its roots in a rural horse ranch in New Jersey. By creating a country persona for the product, we gave its unique origins a positive twist that emphasized the high performance of the product as well as its low price and accessibility. This project was created while Emily and I were interns at Viget as part of their internship program. 
Logo Redesign
Package Redesign
Mane 'n Tail Shampoo Bottle Redesign
Mane 'n Tail Conditioner Bottle Redesign
Marketing Campaign
Team

Emily Perry
Copywriter

Alison Dyer
Graphic Design