The illustrations for the project were entrusted to a tattoo-painter (that was a kind of experiment) and he coped with the task perfectly – it was carried out brutally, manly, but elegant at the same time.
Bright colors serve for differentiation and let avoid the gloom, vivifying the picture.
The inscription also follows the style of the packaging and signboards made in XIX-beginning XX century, so that it matches the dogs. On the whole, the packaging conveys Vasiliy’s approach to the business, his longing to the naturalness and following traditions.
Any modern gentleman will be glad and proud to have such a jar in order to put his swanky moustache in order.
Art Director - Timur Saberov