Challenge
Pronto Software is an award winning Australian software developer of next generation Enterprise Resource Planning (ERP) software with integrated Business Intelligence. Put more simply, Pronto helps run large-scale businesses, providing clear insights for informed decision making. Self-titled director Jake Smallman headed up a rebrand while Creative Director at Interbrand. Self-titled now provide ongoing brand and communications consultation.
Solution
The organisation prides itself on actively listening to customers and adapting its solutions to meet their needs to reveal the best solution. ‘Eureka’ is the brand idea, while “Listen, Adapt, Reveal” informs their customer-led approach. The work shown is a broad cross-section of communications activity from the last two years. Key projects include launching the 710 and 720 software versions, C-Level Insights video series, annual reports and exhibition stands.
Results
The brand clearly stands apart from the corporate sheen, tech speak and stock photography employed by competitors. Pronto Software has experienced significant year-on-year growth since the rebrand and continues to grow market share, while expanding overseas operations.
