Adventure Club
OBJECTIVE
Create a hypothetical brand that solves a social problem through a design solution, with multiple
deliverables that cover a range of platforms, such as, print, digital and experience design.
Create a hypothetical brand that solves a social problem through a design solution, with multiple
deliverables that cover a range of platforms, such as, print, digital and experience design.
DESCRIPTION
The Adventure Club is a hypothetical project designed to create an engaging and cohesive
visual system that inspires children to get more involved in outdoor activities and explore the
world using a digital platform they love to use. For this project, I created a mobile game that
encourages children to do outdoor activities like explore, learn to build a fire or simply play in
a playground. I also created a space called the Clubhouse which hosts variety of activities
with the same themes.
The Adventure Club is a hypothetical project designed to create an engaging and cohesive
visual system that inspires children to get more involved in outdoor activities and explore the
world using a digital platform they love to use. For this project, I created a mobile game that
encourages children to do outdoor activities like explore, learn to build a fire or simply play in
a playground. I also created a space called the Clubhouse which hosts variety of activities
with the same themes.
POSTER SERIES
The poster series aims to attract children through its use of bold color and parents through
the message. This series will introduce the service to prospective users and intrigue them to
find out more about the brand.
The typography has been made very expressive and playful to keep up with visual aesthetics
of children between the age group of 6-10 year olds.
The mobile app aims is an interactive way for children to learn about different activities
that they can do outdoors.
The website is an informative tool to promote the mobile app and the Adventure Clubhouse.
It shares details about the workshops and events held at the Clubhouse, as well the location
and other ways to contact the Adventure Club team.
Environment & Supportive Material
Adventure Clubhouse believes that the great outdoors is a platform for health, happiness
and learning. Many of us as adults were fortunate to spend our time after school and in the
summer outdoors with our friends- climbing trees, meeting friends, collecting frogs, playing
football or soccer or baseball, or making mud pies in the rain; but our children are getting
addicted to the digital media.
The brochure is aimed towards visitors to the Adventure Clubhouse, which is a campsite
for monthly workshops and expert-lead activities to be held for children.
This brochure is an informative guide about the Adventure Club as a brand, the Clubhouse
campsite and the app. There is a small playful feature for kids to play while they are visiting
which asks children to explore the environment and collect stamps.
Brochure
The products I have created are t-shirts and badges for the children who are members of the
adventure club.The badges are awards that the children receive at the monthly meetings of
the Adventure Clubhouse on successful completion of tasks in the mobile app. Whereas, the
t-shirts are merchandise products that can be bought in store.
Badges
Merchandise T-Shirts
Year of Completion: Summer 2016
Type of Project: Print Design | Experience Design | Branding | UI Design
Instructor: David Hake
Course: Visual Thinking
