Billboard campaign ZDĄŻYSZ
(You'll make it in time), 2015
(You'll make it in time), 2015
Billboard campaign ZDĄŻYSZ (You'll make it in time).
The product — Dry Shampoo Batiste — helps to revitalize a dully hair in no time. It is perfect for busy women, who want — or need — to maintain a good look, while often don't have enough time to wash, dry and style their hair. And they often find themselves waiting for their bus, running late... thus the idea of telling them they don't need to sacrifice their good look in order to be in time.
The ads were displayed in carefully picked locations, near busy city centers, main transportation hubs and on the buses/metro trains.
The ads were displayed in carefully picked locations, near busy city centers, main transportation hubs and on the buses/metro trains.
Billboard — Christmas edition 2015 (accompanied by ads in lifestyle magazines)
Summer campaign 2016: "Fresh hair even during the hottest days"
The campaign (based on brand's global campaign) included large billboards, city lights and bus backs.
2015-2016
Client: Oceantrade/Batiste Dry Shampoo
