Ice.com
The goal was to transform Ice.com from a renowned jewelry discounter to the obvious choice for the most fashionable, stylish shoppers who want to sparkle, shimmer and shine with a budget in mind. The images of today's Ice were created with a will to reflect a strong and distinctive new brand identity.
Ice.com was made to become a contemporary,hip,trendy brand with a dash of humor, a flair for style without forgetting a sprinkle of subtle sexiness.
Ice.com was made to become a contemporary,hip,trendy brand with a dash of humor, a flair for style without forgetting a sprinkle of subtle sexiness.
LOGO AND WEBSITE BEFORE REBRAND
