Social Media Marketing [ Content Marketing ]
Hudson Valley Public Relations created an integrated digital marketing campaign including content marketing and digital advertising. The content marketing campaign created compelling stories from president and licensed private investigator Frank Costa of NEXGEN Investigations. The tone and style of writing for these posts is more dramatic in nature. The narratives draw the reader in and give a sense of trust and credibility so necessary in the field of investigations. The content covers some of Costa’s past cases solved and press releases on new services offered. Through social media marketing the content is optimized and distributed on social book marking sites to increase the likelihood of stumbling upon these articles.
Click here to review one of the blogs created for NEXGEN's content marketing campaign.
NEXGEN also offers comprehensive background checks, Mr. Costa worked closely with HVPR identifying two areas to target key stakeholders for background checks. Employee background checks are standard and generate considerable revenue for those companies that offer services. Online dating has become acceptable for many professionals and baby boomers starting out over again with relationships. Two campaigns were launched on LinkedIn for employee screening and on Match.com for background checks for those wanting to know more about their dates.
This campaign presented some limitations and ethical issues due to the nature of dating and was subsequently suspended.