Skum is a creative lifestyle magazine with the focus on showing different fields of Norwegian cultural activity with an addition of the international content. The magazine was created with the aim of delivering the reader the latest stories, trends from the contemporary creative world, waking up an interest and discussion, forming opinions.
In the visual sense the magazine is the exploration of different solutions of combination of the text and visual content with the emphasis on the use of photography, typography, illustration, info graphic and more haptic elements as inserts or different types of paper. The content is divided into different sections.
The whole concept is based on the combination and connections between different platforms: main - paper, additionally - website and instagram account, with distinctive functions and complementary character.