Projeto acadêmico desenvolvido durante a disciplina de Produção Gráfica e Editoração.
O briefing era criar uma embalagem para um produto. O cliente escolhido foi O Livreiro.net, uma livraria localizada na cidade de Cachoeira do Sul, no interior do RS, Brasil. O desafio era projetar uma embalagem presente para livros, que funcionasse para três públicos: infantil, jovem e adulto. A solução encontrada foi trabalhar com o conceito da literatura como uma forma de fuga do cotidiano. Pois é através da leitura de livros que podemos explorar o passado, presente e futuro. Viajando com personagens de outras eras e vivenciando suas histórias e aventuras. Assim, a ideia para o design da embalagem foi utilizar elementos que simulassem uma mochila de viajante, fazendo referência ao conceito.
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Academic project developed during the classe of Graphic Production and Publication.
The briefing was to create a package for a product. The chosen client was O Livreiro.net, a bookstore located in Cachoeira do Sul, in the interior of Rio Grande do Sul, Brazil. The challenge was to design a gift packaging for books, that reached three target audiences: children, youth and adult. The solution was to work with the concept of literature as a form of everyday escape. For it is by reading books that we can explore the past, present and future. Traveling with characters from other eras and experiencing their stories and adventures. The idea for the design of the packaging was to use elements that simulate a traveler's backpack, making reference to the concept.
The briefing was to create a package for a product. The chosen client was O Livreiro.net, a bookstore located in Cachoeira do Sul, in the interior of Rio Grande do Sul, Brazil. The challenge was to design a gift packaging for books, that reached three target audiences: children, youth and adult. The solution was to work with the concept of literature as a form of everyday escape. For it is by reading books that we can explore the past, present and future. Traveling with characters from other eras and experiencing their stories and adventures. The idea for the design of the packaging was to use elements that simulate a traveler's backpack, making reference to the concept.
A inspiração para esse projeto surgiu após assistir o documentário The Future of Print (abaixo)
que aborda - dentre várias questões -, os livros como experiências sensoriais.
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I was inspired to develope this project after I watch the documentary The Future of Print:
Thanks for watching! ♡
