Brand Manifesto
Traumatic Bonding Is the Basis of Our Relationships with Our Felines
As cat owners, we will tirelessly defend the intelligence, beauty, and personality of our cats. We dote on them, spending thousands of dollars on accessories and services aimed at improving their wellbeing. Yet almost every owner will quickly agree that our cats do not really care about, or even necessarily notice, our efforts. If pressed, most of us have stories of wanton destruction, and often personal injury, perpetrated by our beloved cats.
As much as we love our cats, it can seem like a one-sided relationship. We all know that the power rests at the paws of our cats. We are in love with our abusers. We better keep them well fed, lest they finally decide to eat us.
Art Direction & Copywriting: Morgan Owen
Portrait Photography by Cody Guilfoyle
Print Ads and Transit Posters
Model: Erin McGlothlin
Model: Steven Graziano
Online Ads and Social Media
Promotional Marketing Products
Given out free on Social Media, at Events, and in select Pet Product Stores
Whiskas branded adhesives bandages included in the First Aid kit
