Rub Smoke House
Branding, Digital, Art Direction
To brand a new nationwide Smokehouse and apply it across all channels, interiors and packaging.
These guys build burgers... Big burgers. We were asked to create a striking brand identity that would accentuate being bold with bags of character. So we decided to tear up the rulebook, have fun, be daring, this resulting in an eye-catching tongue-in-cheek, ‘in your face’ brand that helped cement Rub as one of the fastest growing independent food chains in the UK. Rub Smokehouse gave us full creative freedom to develop their brand, video, packaging, menu's, website and interior design and we thoroughly enjoyed the challenge.