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    Rub Smoke House Scope: Branding, Digital, Art Direction   Challenge: To brand a new nationwide Smokehouse and apply it across all channels, inte… Read More
    Rub Smoke House Scope: Branding, Digital, Art Direction   Challenge: To brand a new nationwide Smokehouse and apply it across all channels, interiors and packaging. Response: These guys build burgers.. Big burgers. We needed a create brand ident that would be shout out. So we decided to tear up the rulebook, have fun, be bold, resulting in an eye catching, tongue in cheek, ‘in your face’ brand that helps cement Rub as one of the fastest growing independent food chains in the UK. Rub give us full creative freedom to develop a brand, video, packaging, menus, websites and interior artwork and we thoroughly enjoyed the challenge. Website: www.rubsmokehouse.co.uk Read Less
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Rub Smoke House

Scope:
Branding, Digital, Art Direction
 
Challenge:
To brand a new nationwide Smokehouse and apply it across all channels, interiors and packaging.

Response:
These guys build burgers... Big burgers. We were asked to create a striking brand identity that would accentuate being bold with bags of character. So we decided to tear up the rulebook, have fun, be daring, this resulting in an eye-catching tongue-in-cheek, ‘in your face’ brand that helped cement Rub as one of the fastest growing independent food chains in the UK. Rub Smokehouse gave us full creative freedom to develop their brand, video, packaging, menu's, website and interior design and we thoroughly enjoyed the challenge.

Website: