The Frozen Rail Jam was one of Blue Mountain Resort's major freestyle events throughout the mid to late 2000's. The Events team decided to bring it back for 2016, and I was tasked with the rebranding. As with most design projects, my main goal was to keep the logo clean and simple, while giving a nod to the event's previous branding trends.
2016 Frozen Rail Jam
2016 Frozen Rail Jam
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