Development of alternative posters for the film Man of Steel
The commercial poster tries to enhance the sensation of heat and fire that produces the war of the film. To do this, it starts with warm tones and treats the protagonist with the same nuances to get it. The concept of the posters of expectation is to imply the death of Superman in trying to defend the planet Earth, hence the link between the two posters. The alternative poster tries to represent the double life of the protagonist and the protection that exerts on the city.