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    About

    For Lenovo’s new logo we created a fun and energetic animated loopable product screensaver.
    Published:


With the introduction of Lenovo's new logo, they also needed a new product screensaver. After pitching multiple art directions in the form of sets of style frames we created a fun and energetic loopable animation.

Client: Lenovo       Agency: Firstborn       Date: April, 2015       Role: Concept, Art Direction, Design






The original set of style frames we pitched for this direction:




Creative Direction: Jonathan Kim
Art Direction: Alvin Groen, Jonathan Kim
Design: Alvin Groen
Animation: Erica Hu
Production: Thomas Longo
Development: Hector Arellano