Fresh by Nature
A print series for Denito
The brief: Show the natural freshness of Denito's new readymade salads, while introducing the new packaging.
The illustrations were themed according to the recipes of the traditional salads: Yoghurt salad, Russian salad, and Kyopoolu salad.
Execution: Created in Photoshop, using a composite of about 50 different images.
Created at Saatchi and Saatchi, Sofia
Creative Director: Georgi Ivanov
Art direction & execution: Emanuela Belovarski
Art direction supervision: Stefana Dineva
Copywriter: Radomir Ivanov