PROJECT DESCRIPTION

This project identified the intentions of a sign based on the content and context of the sign, keeping the same intentions and applying a systems-thinking approach to the project, conceive another genre, media and style that this piece might become. Then, develop new content, then create a system and draft new deliverables to fulfill the intent of the original sign very faithfully. I generated entirely new verbal and visual content based on the intention’s identity. The only element that remains from the original sign is the intention of the message. When generating new content to keep the context of the original sign in mind and new content should be acknowledge to this. Identify and create what will visually join these pieces together as a system (image style, layout, color, type, graphic elements, etc.) and use these in varied amounts on each piece to create a family, but not identical cookie cutter designs.

PROJECT CONCEPT

Since 1917 Girl Scout Cookies have been sold by Girl Scouts of the USA (GSUSA) as one of its major fundraisers to raise funds for local Scout units. Based on this history of Girl Scout Cookies, I rebranded an organic texture feeling to target children who pursue a healthy and positive life style.