My capsule collection for swedish online fashion store Madlady
, for their very first own apparel collection. The path from the initial development to the final products has been perilous and full of a series of unexpected events like Zoolander 2, it took me two months of work this spring, a serious fuckton of declined proposals, and much more. Here they are, scroll and enjoy!
Fashion is hard, adapt or go normcore. 😤