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    My capsule collection for swedish online fashion store Madlady, for their very first own apparel collection. The path from the initial developmen… Read More
    My capsule collection for swedish online fashion store Madlady, for their very first own apparel collection. The path from the initial development to the final products has been perilous and full of  a series of unexpected events like Zoolander 2, it took me two months of work this spring, a serious fuckton of declined proposals, and much more. Here I am to show you ALL of it, like I did with a certain project years ago. Fashion is hard, adapt or go normcore. Read Less
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My capsule collection for swedish online fashion store Madlady, for their very first own apparel collection. The path from the initial development to the final products has been perilous and full of  a series of unexpected events like Zoolander 2, it took me two months of work this spring, a serious fuckton of declined proposals, and much more. Here they are, scroll and enjoy!



Fashion is hard, adapt or go normcore. 😤

BEWARE. The project isn't dark but sure is full of mockups. 😨
The brand is swedish, and wearing the tees make you fall in love with them. Easy. 😍

Seriously you cannot be so ignorant to not know what it is.
Mad is more. 😶
The Fab Four of Sweden. Written in Futura, that is deutsch, not swedish, but it's however Absolut's 🍸 official font, and the past one of Ikea 🛠  before the downgrade to Verdana. Degustibus. 
Free (lick) the nipples. 😋
Poison Lips. 💋 
The Sweetest Thing. 🍦
Summer Bomb. 🍍 💣
Roar! 😸
Bitch I'm Fabulous. 🦄 ✨
There were even more drafts but I'm enough, you're enough, SHOW MUST GO ON! ✊
Girl Squad (click to buy) 👩‍❤️‍💋‍👩
Feminist (click to buy) 💪
Queen of Everything (click to buy) 👑
Hello 911 (click to buy) 📡 📞
Design process ⚙
I kept this last one for me.
It's my fav of the refused proposals, a sort of Disko Skull. 💀
Maybe (read: obviously) it was too grim 🤔  for a female target, but I found it funny and cool. I'm an electro-metal head, at the end. So I decided to make it on my own. ✊​​​​​​​
Print on garment texture detail. 🔍
DIY modeling for the win (yes it's me) 👍
You can buy them here (upcoming female tees as well) 👌 
That means GOODBYE! (IT'S THE END) 🎉 🎉 🎉 
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