More than a car, the MINI John Cooper Works is a special model that emphasise sportsmanship and style.

On the occasion of its realease, MINI Nanni Nember  together with Too Late Design Café dedicated an event to this launch, and MinimalDEsign created a graphic project in order to communicate the plan of the day.

Bold colours and lines have been chosen to introduce the new MINI: a minimal illustration focused on communicate the personality and the praticality of the brand.

At the end, the themed location: with an eye for details, we chose ornamental elements that the new MINI and the location itself had in common.