The design on the left maintains the purist & most recognizable quilt form. Its heritage remains in the coloration, textile choice, & overall cultural connections to the pastime. Type was treated with a very “American” touch, reflecting 19th century playbills & posters. It helps support the geometry of the quilted items but also leads the viewer’s eye to focus on the locality of the product.
The middle design focuses on the simplification of forms & an essence of high quality through photography & color. The type has a modern touch that uses white space for a visual sense of calmness for the buyer. This label also uses a variety of softer tones & imagery reflective of the target audience.
The design on the right utilizes the tactile quality of quilting in a way that creates a new surface for the packaging. The richer tones connect with the original textiles without an overbearing presence.