THE BRIEF: Greyhounds as Pets Australia sent out the call for a fresh set of thinking on their national brand. My ideas I pitched for them revolved around capturing the essence of a greyhound in their brand, utilising the well known and renowned 'GAP' acronym that they'd marketed and built over their business lifetime. Taking the subtle shape of a greyhound face in a casual and easy-on-the-eye brush stroke. Waiting to hear if it was their flavour, fingers crossed!
