PubliGreen - Ongoing Project
Advertising on the move
PubliGreen is a company that puts your banners on bikes and moves around the city. That's the concept and the 'Public' side. There's also the 'Green' side, which promotes a better and more direct way to advertise without filling the city with billboards.

The isotype consists on a leaf, a helm and two wheels.
The font choosen was GeosansLight Regular, due to its long shape and roundness. These elements reinforce the idea of the Green(ish) side, giving it an organic and minimalistic view.