Artwork Orange was charitable collaboration between myself, Danish rapper Per Vers and Roskilde Festival.  In 2015 and 2016, I created unique stage clothing for Per to wear on Orange Stage when he introduced the headlining performers. Each piece was hand painted or a one-of-a-kind print inspired by the bands and artists who performed on the main stage at Roskilde.  Backstage, Per collected autographs and photographs from the performers who supported the project. At the end of the festival, all the outfits and photos were packaged in custom boxed sets, autographed and auctioned off with 100% of proceeds going to one of Roskilde Festival's charitable partners.

For this project, I did all the art direction, as well as logo, branding and packaging design.  I also directed, edited and appeared the promotional video for Artwork Orange, which was showcased on Roskilde Festivals media channels.
Kendrick Lamar posing with the Artwork Orange Jacket bearing his portrait. Photo by Martin Håkan.
Kendrick Lamar and Per Vers posing backstage at Orange Stage immediately before his perfromance at Roskilde Festival 2015 Photo by Martin Håkan.
Artwork Orange 2015
Direction and video editing: Artwork Orange promotional video featuring Per Vers. Cameras by Tobias Scavenius.
Outfit inspired by Kendrick Lamar.
2015 was the inaugural year for Artwork Orange. Participating artists included The Minds of 99, Marie Key, Kendrick Lamar, Mew, Disclosure, and Suspekt. All artwork was painted on Urban Classics apparel donated by Run For Cover.  Artwork Orange raised over 22.000 kr for the benefit of Headspace.

Backstage at Roskilde Festival with of the autographed boxed sets from Artwork Orange.
Per Vers with The Minds of 99 who opened Roskilde Festival 2015. Photo by Martin Andreasen.
Per Vers on Orange Stage immediately after Paul Mc Cartney's performance.
Per Vers and Juse One posing in the Graffiti Zone at Roskilde Festival 2015. Photo by Tobias Scavenius.
Per Vers with Suspekt just before their show closing performance on Orange Stage.
Per Vers back stage with Disclosure. Photo by Martin Andreasen.
Outfit inspired by Disclosure.
Outfit inspired by Disclosure.
Marie Key holding the jacket bearing her silouette.  Photo by Martin Andreasen.
Outfit inspired by Nicky Minaj.
Outfit inspired by Nicky Minaj.
Outfit inspired by Pharrell.
Outfit inspired by Pharrell.
Outfit inspired by Mew.
Outfit inspired by The Minds of 99.
Outfit inspired by The Minds of 99.
Outfit inspired by Florence + The Machine.
Outfit inspired by Florence + The Machine.
Outfit inspired by Barrington Levy.
Outfit inspired by Suspekt.
Outfit inspired by Suspekt.
Outfit inspired by Paul McCartney.
Outfit inspired by Paul McCartney.
Outfit inspired by Muse.
Outfit inspired by Ryan Adams.
Outfit inspired by Ryan Adams.
Outfit inspired by Die Antwoord.
Outfit inspired by Die Antwoord.
Outfit inspired by Die Antwoord.
Artwork Orange 2016
In 2016, Artwork Orange returned, this time with a special set of haute couture outfits from Fors Nome  to augment the collection.  Once again Run For Cover also supplied new apparel from Urban Classics.  All proceeds from Artwork Orange 2016 went to benefit the Danish Refugee Council.

Photos by Kenneth Nguyen.
Per collecting Autographs from House of Pain at Roskilde Festival 2016.
Per Vers backstage with House of Pain.
"Just Don't" sneaker inspired by Macklemore.
Per Vers backstage with outfit inspired by Tenacious D.
Per Vers backstage with outfit inspired by Tenacious D.
Per Vers about to go on Orange Stage wearing the outfit inspired by Tenacious D.
Per Vers on Orange Stage wearing outfit inspired by Tenacious D.
Per Vers backstage with Jack Black of Tenacious D.
Per Vers and Juse One backstage with clothing inspired by Scarlet Pleasure.
Per Vers backstage with Scarlet Pleasure.
Per Vers backstage wearing outfit inspired by Neil Young.
Per Vers backstage wearing outfit inspired by Neil Young.
Per Vers on stage introducing Dizzy Mizz Lizzy.
Per Vers backstage with outfit inspired by Dizzy Mizz Lizzy.
Per Vers posing backstage with Dizzy Mizz Lizzy.
Artwork Orange display case, close up.
Artwork Orange display case, complete with exhibition plaques, glass case and motion activated light.
Per Vers wearing outfit inspired by The Last Shadow Puppets.
Per Vers wearing outfit inspired by The Last Shadow Puppets.
Per Vers backstage with Fors Nome outfit inspired by MØ.
Per Vers backstage with MØ.
Per Vers on Orange Stage for the final concert of 2016.  Fors Nome outfit inspired by Wiz Khalifa.
Artwork Orange
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Artwork Orange

Artwork Orange is a charity project done in collaboration with Roskilde Festival with support from Run For Cover, Urban Classics, and Fors Nome.

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