A 1000 stores strong!
In the Spring of 2012 Dixy was about to open its 1000th store in Russia. We had to celebrate!
Three situations based on different target audiences:
1) An elderly couple who still have a spark in them, and would have loved to go to their neighbours' party.
2) 20 y/o Vitalik was born to dance, but his neighbour Sveta didn't invite him to her party.
3) Larisa could've sang so much better... If only she and her husband got to attend that celebration.
In the Spring of 2012 Dixy was about to open its 1000th store in Russia. We had to celebrate!
Dixy is all about being the good neighbour we based the communication on exactly that: Isn't it sad when the neighbours are having a great party behind the wall and you weren't invited? Well, Dixy allways invites its neighbours!
Three situations based on different target audiences:
1) An elderly couple who still have a spark in them, and would have loved to go to their neighbours' party.
2) 20 y/o Vitalik was born to dance, but his neighbour Sveta didn't invite him to her party.
3) Larisa could've sang so much better... If only she and her husband got to attend that celebration.
CREDITS:
Saatchi&Saatchi Russia
CEO Shannon Cullum
CD Stuart Robinson
CW Tanya Moseeva
AD Daria Rustambekova, Sasha Bazhenov
Account team: Katya Popova, Maxim Kouznichenkov, Ekaterina Semikina, Evgenia Gorban
Agency producer: Elena Egorova
Production:
Fibr Film
Producer Toma Kozhemyako
DIR Gleb Orlov
Composer Maxim Kouznichenkov
Saatchi&Saatchi Russia
CEO Shannon Cullum
CD Stuart Robinson
CW Tanya Moseeva
AD Daria Rustambekova, Sasha Bazhenov
Account team: Katya Popova, Maxim Kouznichenkov, Ekaterina Semikina, Evgenia Gorban
Agency producer: Elena Egorova
Production:
Fibr Film
Producer Toma Kozhemyako
DIR Gleb Orlov
Composer Maxim Kouznichenkov
