This project was conceived through an open source process with 4 Rio de Janeiro Creators.
The goal was set to create a special edition of the Classic Superstar model that would represent the city of Rio de Janeiro and be launched as a celebration to the new Adidas Originals Store in Ipanema/RJ.
It was divided in four steps: a creative workshop, concept definition, refinement and final release with a special event in Rio.
#1 THE CREATIVE WORKSHOP
#2 THE CONCEPT
#3 THE RESULT