Pringles | "Get to the Crunch" Campaign

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Pringles

Get to the Crunch
The Objective is to promote Pringles as an instantly gratifying crunchy snack.

In world of flash and fast, click and play, young people want everything right now. So we went to the fastest, no nonsense, instantly gratifying "get to the crunch" idea. To expand on this idea, a series of viral videos, a mini website application game on Renren (china social network game), a flash mob dance in Beijing are created. The twist was that whenever anything came to a boring part, we introduced Pringles to cut out the yawning stuff and get right to the crunch. This is concluded by a 'kacha' sound, which equated to 'crunchy' in Chinese.