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    Branding, Packaging & Promotion for Topshop's AW 11 New Mod collection
Topshop New Mod Collection
Branding, Packaging & Promotion
Personal Project for TopShop New Mod AW 11 collection. I designed branding, packaging and promotional items such as a lookbook/ poster, web and store promo.

The design was based on geometric shapes and MOD influences, given a contemporary edge with the custom made typeface and layout.