Heartland Diversified Group (HDG) is the parent company for subsidiaries - HDG Insurance, HDG Finance, HDG Management, and Heartland Development Group; so. The logo work for HDG needed to flexibly place Insurance, Finance, and other subsidiary focal topics under the HDG icon. HDG encompasses the breadth of activities related to insurance and finance/accounting services with an emphasis on commercial and residential property development (Heartland Development Group). HDG is not a religious organization, but the company is based on biblical principles and has adopted the tagline of "developing your vision."
These were several variations for the logo that I presented to the client.
Final Logo For Heartland Diversified Group
This is the logo for the parent company, Heartland Development Group. It needed to be similar to the Diversified l
After locking down the concept, the client decided to go with an isometric, modern design.
These were 2 out of 5 business card layouts presented to the client.
