Radio
Xnite
“Answering Machine”
30 Seconds
SFX: Phone ringing.
FVO: (As heard through an answering machine)
Hi this is Shonali. I have been abducted by these people of the opposite X. They seem to be an Xtremely good looking species, although I can’t really make out who these Xmen are. But I’m having an Xtremely good time, please leave your message after the beep, ill call you, if I ever make it out of this Xnite to see another sun.
SFX: Machine beeping out.
MVO: Do not get too excited and break the news to all you know, after all only an X number of girls will get entry into paradise on Xnite. You get an exclusive Xnite pass free with every WhiteSpa. Scratch it and if you see Xnite under, you go inside. That means, if you win, you get to party with two Xtremely good-looking hunks – MTV VJ’s Nikhil and Ranvijay! Just go pick up International Lux Body Wash White Spa today and get lucky. (Offer valid in select outlets in select cities)
MemoSharp Radio
"grocery list": 30 seconds
Mother: Rohan, beta neeche wali dukan se zara 1 badi bread, 2 100 gm butter, 1 kilo chotte aloo, 1 packet lipton chai, 300gm dahi, 250 gm paneer, 1 kilo tamatar, aadha kilo besan, 2 kilo apples, 12 kele le kar aana.
Rohan: Shaayad aap 500 gm cofee, aadha kilo cheeni, 2 packet doodh, aadha kilo kaali daal, 1 bottle oange juice aur cold creame bolna bhool gayi.
Mother: Oh! haan woh woh sab bhi
MVO: Ab apne bacche ko Memorize ka power dijiye, yaad rakhna to ab bacchon ka khel hai.
State Bank ATM - Anywhere
Radio Spots 20 seconds
Sounds of a forest, after ten seconds there is the ATM beep and money counting sound. Forest sounds continue in the background, MVO: 5400 SBI ATMs across India. In all the usual places and a lot of unusual ones too.
Sounds of a village, after ten seconds there is the ATM beep and money counting sound. Village sounds continue in the background, MVO: 5400 SBI ATMs across India. In all the usual places and a lot of unusual ones too.
Sounds of a mountain peak with all the whooosing and snow falling sounds, after ten seconds there is the ATM beep and money counting sound. Snow peak sounds continue in the background, MVO: 5400 SBI ATMs across India. In all the usual places and a lot of unusual ones too.
Sounds of a north eastern tribal dance, after ten seconds there is the ATM beep and money counting sound. Language sounds continue in the background, MVO: 5400 SBI ATMs across India and many others across the border. In all the usual places and a lot of unusual ones too.
Male Voice: No 36
Female Sultry Voice: Present sir!
Male Voice: And No. 24
Same Female Sultry Voice: Present as well, sir!
Male Voice: Hmmm. No. 36
Same Female Sultry Voice: Present too, sir!
Male Voice: Okay, you can pass through.
MVO: Think you’re 36-24-36?
FVO: Think you’re hot?
MVO: Then we are looking for you!
FVO: Buy a Lux Body Wash and fill-in the entry form with it.
MVO: You could be one among the chosen 3 Lux Body Wash Style Divas who will rule television’s hottest show
FVO: for 7 whole weeks! And model dresses by the leading designers of Fashion House.
MVO: this is your biggest chance ever to Style Your Body!
FVO: Lux Body Wash Style Divas - The Biggest Ever Model Hunt!
Sounds of shopping, shopping cart moving, credit card buzzers and buttons, elevator sounds, “last piece hai madam”, sound of sipping cola, sound of people rushing
Sound of a jet of running water throughout
After a few moments, along with the water sound the FVO (lazy voice droning on) speaks “immerse yourself in the ultra soothing Sunsilk experience, get free hair washes and hair styling done by experts, try a flavour of your choice from the new Sunsilk range or allow the experts to figure out the best one for your hair, all outside your nearest shopping mall”
“oh rahul, aaj hamari pehli monthly anniversary hai, is khushi ke mauke par chalo mall chalein ghumne”
“oh mamma, bread kharidna bhool gayi, aaaah saamne mall aa rahi hai, wahan roko mein le ke aati hoon”
“papa mujhe aapki gaadi chahiye, shopping mall jaana hai, science exhibhition laga hai:
“chintuuuu mein tumhari scooty le jaoon? Mujhe exam dene jaana hai shopping mall ke paas”
FVO: Start looking for your excuses to be at a mall, Sunsilk is back again with the Just For You Zone, get free hair washes and hair styling done by experts, and win free goodies too
“oh rahul, yaad hai? Aaj hi ke din 5 mahine pehle hum mile the, aaj hamari paanchvi monthly anniversary hai, chalo wahan chalein jahaan hum paanch mahiney pehle mile the – mall pe”
“oh mamma mein apni hanuman chalisa shopping mall mein bhool aayi, mein bas abhi gayi aur abhi aayi”
“papa mujhe aapki gaadi chahiye, shopping mall jaana hai, wahan science exhibhition laga hai:
“chintuuuu mein tumhari scooty le jaoon? Tum kitne accche ho, duniya ka sabse bada chota bhai hai tuuuu chintuuuuuu”
FVO: mall jaane ke liye bahaane banane ki koi zaroorat nahin hai, sab jaan gaye hain ki Sunsilk is back, with the Just For You Zone, get free hair washes and hair styling done by experts, and win free goodies too, all at your nearest mall!”
“oh rahul, Aaj hamari paanchvi monthly anniversary hai, chalo usi mall mein chalein jahaan hum mile the”
“oh mamma mein apni hanuman chalisa shopping mall mein bhool aayi, mein bas abhi gayi aur abhi aayi”
“boss, aap chinta kyun kar rahein hain, saare card mujhe de dijiye, main mall jaake sab deliver kar doongi”
FVO: mall jaane ke liye ab fizool bahaane banana band kijiye, sab jaan gaye hain ki Sunsilk is back, with the Just For You Zone, get free hair washes and hair styling by experts, win free goodies too and get great hair tips, all free at your nearest mall!”
crying in a dramatic fashion with uncontrollable joy “maaaaaaaaaaa, aaj meri pehli naukri lagi hai, aaapki laadli beti aaj mall mein ice cream parlour ki accountant ban gayi, maaaaaaaaaaa…”
“toh kya hua ki mein 18 ki hoon, mein bhi apni birthday party mall mein hee celebrate kroongi, SAMJHE”
“karannnnn mujhe nayi kangi kharidni hai, chalo, mujhe mall le chalo”
FVO: mall jaane ke liye ab fizool bahaane banana band kijiye, sab jaan gaye hain ki Sunsilk is back, with the Just For You Zone, get free hair washes and hair styling by experts, win free goodies too and get great hair tips, all free at your nearest mall!”
“driver yahan ruko, muje mall mein jaake dekhna hai ki yahan pe ATM kitne hain”
“ohho, mall wapas jaana padega, dukanwaale ne mujhe aath aana jyada de diya hai”
“doctor ne mujhe morning walk karne ko kaha hai, isliye main shyam ko mall ja rahi hoon”
FVO: mall jaane ke liye ab fizool bahaane banana band kijiye, sab jaan gaye hain ki Sunsilk is back, with the Just For You Zone, get free hair washes and hair styling by experts, win free goodies too and get great hair tips, all free at your nearest mall!”
Sunsilk Aurous All New Radio
Sunsilk Just For You Hairwash Styling Hairstyling Free Nearest mall Young Girls Have Fun
A south Bombay female with an accent
“mehmaaaan kadardaan, virar fast ke aaj ke mehmaan, yeh dekhiye mera haath mein kya hai, yeh pen dukan mein 10 ka milta hai, may aapko 5 mein degi”
FVO: Dump that expensive hairdresser from that snooty salon today, coz you’re getting it all free at the Sunsilk Just For You Zone, free hairwashes, free hair tips and free styling straight from the experts, all at a mall near you.
A south Bombay female with an accent
“aeeeeeeeyyyyyyy kabari waaaaliii, bottle, dabba, newspaper, sab lay aaaoooo, aey kabaaaaaaaaariiii waaaaaaaaliiiii”
FVO: Dump that expensive hairdresser from that snooty salon today, coz you’re getting it all free at the Sunsilk Just For You Zone, free hairwashes, free hair tips and free styling straight from the experts, all at a mall near you.
A south Bombay female with an accent
“Le lo, le lo, ek kilo aaloo 10 rupiya, ek kilo pyaaz 13 rupiya, taaza taaza hai, le lo, le lo, aaj ki taaza sabziyan, le loooooooo”
FVO: Dump that expensive hairdresser from that snooty salon today, coz you’re getting it all free at the Sunsilk Just For You Zone, free hairwashes, free hair tips and free styling straight from the experts, all at a mall near you.
SBI TaxGain Radio
MVO: Magnum TaxGain just turned paying taxes on its head
First the above MVO plays in the funny sound a tape played backward makes, then MVO says, “That was the following message in reverse”, then we play the above MVO straight. “And we’ve declared 123% dividend this quarter (or year, whatever) with such big savings, and even bigger earnings, you won’t mind paying taxes on time, and the taxman wont bother turning you upside down either (chuckle sound)
Alternatively, if the client insists, instead of playing the MVO in reverse, we can play any hindi track suited to the spot, and then start with the MVO after that.
(People cheering and shouting)
One guy: small cap!
Everyone: HURRAY!!!
One guy: mid cap!
Everyone: HURRAY!!!
One guy: large cap!
Everyone: HURRAY!!!
MVO: Now you can say 3 cheers to your investments, because with the SBI Magnum MultiCap 3in1 fund, you can invest in the best small, mid as well as large cap stocks, all at the same time, using one simple & powerful fund. Enjoy the 3in1 advantage with SBI Mutual Fund.
(People cheering and shouting)
One guy: Hip Hip!
Everyone: SMALL CAP!!!
One guy: Hip Hip!
Everyone: MID CAP!!!
One guy: Hip Hip!
Everyone: LARGE CAP!!!
MVO: Now you can say 3 cheers to your investments, because with the SBI Magnum MultiCap 3in1 fund, you can invest in the best small, mid as well as large cap stocks, all at the same time, using one simple & powerful fund. Enjoy the 3in1 advantage with SBI Mutual Fund.
A cricket like commentary where the commentator is talking about the various funds that are coming and going out the pavilion and how they are performing and why they are not performing (ex such and such a batsman plays spin (small cap) well but he is having to face a fast bowler (unfavourable market conditions) then he talks about an all rounder (magnum) coming on the field and he does well.
A lady goes to a fruit seller, she inquires about the prices, the fruitseller says that appleka bhaav aaj bad gaya hai, par chiku sasta hai, mango ka demand bahut zyaada hai isliye woh bahutr mehnga hai, then the lady says she wants ¼ th mango, half an apple and 2 chikus. MVO: Presenting Magnum MultiCap, the 3in1 fund that has it all!
From the left speaker a typical investment guru wannabe stock market uncle trader is giving gyan on why his friend Anil should invest in small stocks(“returns badiya hote hain”); from the right speaker similarly another guy is giving gyan on why he must go after the large cap (“poori tarah stable hote hain”) stocks, from the center now (both speakers) is a guy saying that its better to invest in mid cap stocks(safe bhi hote hain aur profitable bhi).
MVO (stereo, both speakers): All three of them are right, what do you do? You invest in in all caps of course, but using SBI Magnum MultiCap, the 3in1 fund that invests in the best small, mid and large cap stocks, all at the same time, giving you maximum returns along with maximum stability. Mandatory line.
Raju beta neeche jaake zara 1 kilo aalo le aana, aur sunoo, zyada bade nahin aur zyada chote bhi nahin, aaj dum aaloo bana rahi hoon. (chirping of birds to communicate he is outside)
Raju: kaka, 1kilo aalu kitne ka?
Kaka: 10 rupiye
Raju: 1 kilo chahiye(“remembers mothers words ‘zyada bade nahin, aur zyaada chotte bhi nahin’) hum. 4 aalo woh waale, 6 aaloo woh chotte waala, aur 2 aaloo woh bade waale dena.”
MVO: Kya yai hai aapka haal, SBI Magnum MultiCap fund mein invest kijiye, jahan small, mid aur large cap investments ek hi fund se ki jaa sakti hai.
3in1
One fund that work like three
A fund that works as hard as three.
One for three. Three for one.
Poora stock market ek hi fund se
A violin, guitar and sitar playing in unison, three sounds better than one, right? Just like the Magnum MultiCap Fund from SBI Mutual Funds. Get the power of three funds in one.
Why should you put money on SBI Magnum MultiCap?
Instead of investing in three different funds for different caps, you can now invest in all three caps using one simple & powerful fund. That’s why.
Two movie tickets and three girlfriends
Hot stock tip giver
Ab 3 fayde ek fund mein
How can three funds be helpful for me?
You money will be safe, stable, yet growing, three times the protection??
We will invest your money in three, in all three, in diff good companies, of diff sizes,
Quiz show contestants, of three diff age groups in the same team
Just when you thought
A game of Spot-the-Coin-Under-The-Tumbler, its difficult to spot the right one everytime, that’s why we invest in all three
THE THREE IN ONE ADVANTAGE
-----------------------------------------------
The 3-in-1 Advantaaaaaaaaaaaaaaaage
:::::::::::::::::::::::::::::::::=++++++++++++++++++:::::::::::::::::::::::::::::========+===========::::::::::::::::::::::::::::::::::::::::::::::::::==========::::::::::::::::::::::L((((((((((((((((((((((((*(***
Guitar, Sitar and Violin first play one by one then start playing in unison, VO: Three sounds better than one, right? Introducing the Magnum MultiCap Fund from SBI Mutual Funds, with the 3-in-1 advantage of small, mid as well as large cap equity stocks.
Vegetable market environment sounds
Aeyyyyyyyyyy tarkari le loooooooooooooooo, haan bolo bhaisahab kya chahiye, sab kuch ekdum fresh maal hai
Hmmm 5 woh chotte wale tamatar dena, 3 woh medium waale aur 2 woh bade waale, haan
Suddenly VO: Is this how you invest? Get the Magnum MultiCap Fund from SBI Mutual Funds instead, where the 3-in-1 advantage let’s you invest in small, mid as well as large cap stocks at the same time.
Over the top fanfare announcement like the royal rumble “Introducing the Magnum MultiCap Fund from SBI Mutual Funds, with the 3-in-1 advantage of investing in the best small, mid as well as large cap stocks at the same time using only one fund, yes you heard it right, three funds in one, three times the power, three times the safety, in fact we like three so much that
(suddenly cut off and then 3 times the mandatory line)
Mutual Fund investments are subject to market risks, plz read the offer document carefully before investing.
Mutual Fund investments are subject to market risks, plz read the offer document carefully before investing.
Mutual Fund investments are subject to market risks, plz read the offer document carefully before investing.
Kachinnngg, kachinnng, kachinng, coins dropping.
Three is a wonderful combination, that’s why the Magnum MultiCap Fund invests in all three parts of the equity market – small, mid as well as large cap stocks.
Boss: Haan toh hamein is meeting mein pata yeh karna hai ki hum, small cap, mid cap ya large caps kharidenge?
Subordinate(nutcase): Sir, siiiir, what about helmet?
MVO: Presenting SBI Magnum MultiCap Fund, the 3 in 1 advantage fund that invests in all three caps and maximizes protection as well as earnings.
Subordinate: o, I got it sir, first helmet then three caps inside
this fund is so good that brokers are trying to hide the news from spreading and investing in it themselves
3 in 1 idea
make three double-decker best 66 number buses to run together and move together through a route where they will be able to stick together (for ex. like lokhandwala), and stop at bus stops together. They will be painted as one big canvas with the words “THE 3, IN 1, FUND” written on the left, center and right side buses respectively, and on both sides, even on top!
We can also make a radio spot out of this:
Sound of a bus stop, a bus approaching, bus conductor shouts worli naka nahin jayega, then the ting ting sound, again the loop repeats and again the bus conductor says te same thing, and one more time, so three times.
MVO: Capitalise on the 3in1 advantage of Magnum MultiCap, a fund that invests in the best small, mid as well as large cap stocks at the same time, minimizing the risk, while maximizing the returns. From SBI Mutual Fund. (Mandatory line)
We can take all this forward through PR, by practically tying up with BEST, and showing people that a good combination of three different numbered buses improves the transportation scenario, by actually studying the movement of passengers of BEST and charting out the best combination of three buses, all painted with-
SBI Blue Chip Radio
What’s thing A without the immensely important and sought after thing B?
What’s a car without fuel. What’s holidays without pictures. What’s a race without winners. What’s a portfolio without Blue Chip.
SBI Blue Chip Fund from SBI Mutual Fund
Best companies, good brands, big players
College situation, two guys talking abt placement in the best companies, the other says he will buy them instead (real people dialogues and tone)
A: Aur bata kya chal raha hai romeo, teri lata abhi tak haan boli yaa nahin?
B: Woh sab chodd yaar, placements 10 din mein hain yaar, kya hoga?
A: Kya hoga? Tujhe miljayegi koi theek thaak company aur tu kaam karne lagega
B: Aur tuu?
A: Arrey mein to kisi acchi khaasi Blue Chip ko khareed loonga, aur kya?
BOLLYWOOD ROMEO
(soft romantic mushy weepy cry heroish music in bg, Bollywood stereotype mushy actors drama voice)“Sapna! Mere sapno ki ranee Sapna! Mein tumhe poore hooshoon hawaas mein yeh batana chahata hoon ki mein tumse kitna pyaar karta hoon, aur najaane kabse, aur yeh jaanasheen tohfah, mein tumhare liye laya hoon, isse apney pyaare pyaare haaton ki patli patli ungliyon pe sajao, yeh hai mere pyaar ka izhaar, isse le lo” Rapid kung fu swoosh sound followed by an resounding THAPPPPPPPPPPPADDDDDDDDD that echoes dramatically.
ISME HEERA NAHIN HAIIIIIII shouts the monstrously mad now girlfriend
MVO
What’s an investment without a blue chip?
(actors voice again, this time as a confident dude) Presenting the SBI Blue Chip Fund from SBI Mutual Fund, invest in only the best companies of India. Call me on 1234-444-556 and I’ll tell you how you can go about it, right?
STATUTORY WARNING MESSAGE
p.s.: once the people call this number, a special number set up of course, they will be welcomed by the actors voice who will lead them through the IVRS to the real callcenter executive. This way we can also measure the effectiveness of the campaign
SOUTH INDIAN
(south Indian romantic movie music, comic south Indian laaver’s voice) “Chandramukhi o mere sapno ki chandramukhi, I missaidddd youu sooo maach, I justtt waaanted to saaiii what aai hav beyen wanted to say fur a laaang thyme. And I have braat this priceless gift for you, my love forever, chandramukhiiiiiii…., please put it aaan the slender fingers of your byuutipul haaands, I love you soooooo maaach..” Swooosh like that of something moving fast through air, and then a super corny thadakk thakkkk thadakkkkkk thadakkkkkkkkkkk SLAPPPPP that echoes comically.
WHAAEEEERZ THA DHIAMONDDDDHHH!??? Says the mad southern beauty turned beast
MVO
What’s an investment without a blue chip?
(actors voice again, this time as a confident dude) Presaaanthing the yessBI Blue Chip Fund from SBI Myuuuuutuwal Fund, yinvest in wonly the best companies of India. Call me on 1234-444-556 and I’ll tell you how you can go about it, whookkaaaeeeyy?
STATUTORY WARNING MESSAGE
GUJJU
(Navratri dandiya garba music and claps in the background) Shivaaaneee, mara sapna nee sitara, anne mara pappa nee bahu, sundarta nee bank, shivaaneee, whooo tane ketlu ketlu preym karooo chooo, tu jaaanteej nahi…(dramatic silence), atley hun tane batau chooo, aa mara pyaar no ijhar, from zaveri bazaar, just for tame, plz aane tara mast finger par mokal nee, mokal mokal SWOOOOOSH – THADAAAAAAAAAAK, jor se ghume ke ek sakth chaata
AAMAAA HEEROOON KYA CHHAYYY DAPHOD!! Bellows the mad gujju girl
MVO
Just like an investment without a blue chip?
(actors voice again, this time as a confident dude) SBI Bluchip Phund from SBI Mootual …….Phund, inwaste in kharekhar best companies of India. Mane call karo on 1234-444-556 and I’ll tail you kewi reete you can gate detail, saruuuuuu?
STATUTORY WARNING MESSAGE
