Don't go to Bradford! A challenging statement but one the students at the University of Bradford repeatedly heard from friends and family when they mentioned their interest in studying the city during the application process. Funny thing is, once they're in the city studying with us, they have no idea where all the rumours and advice to "avoid" came from.
Instead of ignoring the issue with our marketing we decided to tackle it head on and created Don't Go To Bradford. A short video for social which showcases the great city and features a cast of real students.
I worked client-side on the creative and pre-production of this video for the University of Bradford. The creative agency was Revolution Viewing.
Some photos I took of the two-day shoot are below.