The Holland Dance Festival is the largest biennial dance festival in the Netherlands; Over sixty performances, more than one hundred workshops, and a dance parade with over 1200 amateur dancers. In addition, the 2009 Festival celebrates the 50th anniversary of the Netherlands standard bearer of the dance: the Nederlands Dans Theater (NDT). Besides an international platform to present the diverse facets of the art of dance, the Holland Dance Festival will be a reunion of former dancers and choreographers of the NDT, gathering in The Hague from all over the world.
Silo created a campaign identity showing the aspect of this reunion of talents. The blue dots represent this 50 years celebration, and can be seen as a metaphor for the NDT dance DNA spreading the world. The variations of the fluorescent graphics give a celebratory, dynamic image of the 2009 Festival. All kinds of promotion material was designed, including multiple series of posters, a website and a Festival brochure as the main objects.
Exhibited at 24th International Biennial of Graphic Design Brno, Czech Republic
Exhibited at 21st International Poster Festival of Chaumont