唸啥咪歌 What are you singing? -- 唸歌音樂專輯創作企劃
國立雲林科技大學 視覺傳達設計系
105級畢業展 參展作品
2016 紅點設計獎 最佳設計獎 2016 Red Dot: Best of the Best
2016 台中A+創意季 數位媒體設計類 金獎
2016 高雄放視大賞 行動應用類-數位影音組 金獎
2016 臺北新一代設計獎 金點新秀年度最佳設計獎 入圍
2016 雲林科技大學創新圓夢計劃 銀獎

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About Liam Kua
唸歌是一項傳統技藝,早期在台灣蓬勃發展。唸歌有以下特點:演唱者會在街頭表演,常伴隨著樂器自彈自唱,較普遍的樂器為月琴與大廣弦。半說半唱,即興演出是其不拘束的特殊性格。唸唱內容多半是民間故事、神怪傳說,也有以日常生活作為主題的歌曲。唸歌搭配不同的行業有不同的發展,電台與賣藥是最常見的形式。

Liam Kua, a traditional craft, early flourished in Taiwan. The following are features of Liam Kua: The singers perform on the streets, and often play instruments along with singing. The more common instruments are yueqin (a lute with oval or octagonal sound box) and daguangxian. The singers who “liam kua” and ad-lib show their special characters. Folk tales, gods and legends, and also everyday life as the theme songs are Liam Kua’s content. Liam Kua with different industries has different development, especially adios and medicines are most common forms.

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Music video design
「唸啥咪歌」是一項音樂專輯的創作企劃。從內到外(音樂到包裝視覺與MV製作)來改造唸歌,用能夠吸引年輕人的概念手法重新詮釋一般人認為傳統的事物,藉以達到我們的設計目的。

"What are you singing" is an album of creative project. With remaking Liam Kua from inside to outside (music, visual packaging, and the production of music video) to attract young people and change people’s thoughts is our designed purpose.
Concept
「娛樂」是我們的設計概念,並延伸出「螢幕」作為創意點。螢幕節目,是現代人不可或缺的娛樂,人們透過節目傳遞出的訊息與外界聯繫、充實自己。然而在數位螢幕還未盛行的那個年代,唸歌扮演的就是這樣的角色,他說故事、報八卦,甚至有時候會有休息十分鐘的廣告時間。在那個年代,唸歌如同現在的螢幕,是個不可或缺的娛樂,隨著時代的改變,節目也不斷地改變,不變的是人們喜歡娛樂的心。所以我們將唸歌與螢幕做結合,更能呼應以新的方式詮釋唸歌。

"Entertainment" is our design concept, and extends "Television" as a creative point. Television is a necessary entertainment for people. People communicate with others and enrich themselves by messengers from TV. However, when television had not popular in that era, Liam Kua played such a role. Liam Kua said the story, newspaper gossip, and even there was a break of ten minutes during advertising time sometimes. At that time, Liam Kua as television was a necessary entertainment. With the change of times, the programs have also been constantly changing, but people still enjoy entertainment. So we combine Liam Kua and television, and use the new way to express Liam Kua.

音樂錄影帶製作,延續幽默的拼貼手法,將原本富有趣味性的歌詞以各種形式視覺化,誇張的比喻、荒謬的邏輯,不時穿插歌者活靈活現的表演方式。讓唸歌不再只有單純聽覺上的享受,透過視覺得眼花繚亂達成拉近人與唸歌的距離。

我們一反音樂錄影帶以圖為主以字為輔的常態,也將歌詞本身加入為畫面創作的一部份。畢竟音樂是以台語為主,為了讓不懂台語的聽者也能融入故事情節,我們將原本的台語字改得較為淺顯易懂。並透過拼貼、手寫的方式使其豐富化。
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Thanks for watching!
Album packaging design: https://www.behance.net/gallery/41434493/-What-are-you-singingAlbum-packaging
唸啥咪歌 What are you singing? - 哪吒鬧東海|Music Video
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唸啥咪歌 What are you singing? - 哪吒鬧東海|Music Video

「唸啥咪歌」是一項音樂專輯的創作企劃。從內到外(音樂到包裝視覺與MV製作)來改造唸歌,用能夠吸引年輕人的概念手法重新詮釋一般人認為傳統的事物,藉以達到我們的設計目的。 「娛樂」是我們的設計概念,並延伸出「螢幕」作為創意點。螢幕節目,是現代人不可或缺的娛樂,人們透過節目傳遞出的訊息與外界聯繫 Read More
1,160
18,307
38
Published:

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