UMASAN
E-Commerce Website, Logo Rebranding, Print Collateral

 Umasan is a fashion house inspired by individuality, Japanese cutting art, with a focus on timeless beauty, harmonic balance and sustainability. We extended Umasan’s reductionist styling to print and across mobile and web with a modern black logo and comprehensive design and user experience that stays true to the brand’s simplistic ethos and offers the customer a reflective, visually refreshing experience.

Credits:
Creative Direction: Simone Janssen,  Programming: Jimi