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    The arrival of the Jeep brand in Pernambuco soil had important part of the global strategy of Fiat Chrysler Automobiles (FCA). It is the first fa… Read More
    The arrival of the Jeep brand in Pernambuco soil had important part of the global strategy of Fiat Chrysler Automobiles (FCA). It is the first factory opened after the merger between Fiat and Chrysler. Read Less
    Published:
Jeep
UX/UI DESIGN


Overview

The arrival of the Jeep brand in Pernambuco soil had important part of the global strategy of Fiat Chrysler Automobiles (FCA). It is the first factory opened after the merger between Fiat and Chrysler.

The creation of landing page has undergone some steps were: Brainstorming, Wireframe, visual design and front-end development. On the first screen you can see the types of vehicle which had focused where it users could find basic information and fast cars. On the website the user has the possibility to request a general budget of the cars, or even the budget of a model of a specific car, in addition to the facility to see all the information and to get traffic from one car to another.
The Problem

Some of the challenges encountered in relation to the project was the lack of time, this because we had to deliver the website at a maximum of three weeks, to be released the same day the institutional campaign by another agency.

The Challenge

Some of the challenges encountered in relation to the project was the lack of time, this because we had to deliver the website at a maximum of three weeks, to be released the same day the institutional campaign by another agency.

Besides the lack of time we had to face another challenge, which was working with the budget that was available in the project development. In view of this, we work with some design techniques to find a better solution to this problem.

Concept

I started with some quick sketches on paper and started to do a simple concept to visualize the structure of how it could, for customer validation.
The Outcome

We arrived at the following result. We created two pages to facilitate consumer navigation to a greater understanding of the cars that were there.