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    The re-design of a product line was the focus of this branded project. To re-design the plastic package of ballpoint pens was the re-design I cho… Read More
    The re-design of a product line was the focus of this branded project. To re-design the plastic package of ballpoint pens was the re-design I choose to work with.The intention of creating a functional design that would reduce the plastic package BIC once used.Though the package is basically a box, it is made out of recyclable material. I added a die-cut so the product is visible, with no need of having an image of the production the package itself. I created a rectangular sleeve so that another sort of case would be pull out, containing the ballpoint pens. This innovation is an easier access to the pens with no hassle of turning the box upside down to retrieve a pen. Read Less
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BIC Package Re-Design
"You need to have a redesign because familiarity breeds a kind of complacency."