Casper Ho's profile

全聯福利中心｜CIS Rebranding

Casper Ho
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全聯福利中心
為台灣現階段最大的超商品牌，未來願景將在台灣開設高達1000家分店，也積極佈局海外市場，為了能與國際接軌，本小組執行了品牌VI改造專案，從現有的LOGO做出改良，發展出一套完整且更加簡潔有力的VI系統
*此為練習用專案，非正式應用
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
我們從現有LOGO去做變化，當然也有發想完全不同於現有LOGO的新型態
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
然後考量到全聯福利中心現有的價值，即是深植於人心中的藍紅配色、三角山型搭配圓形外 框的LOGO，因此本小組決定保留大部分現有元素，再去做變化
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
新式全聯福利卡
由於全聯福利卡同時也是會員卡，因此本小組讓福利卡的外觀看起來更有會員特有的質感，除了以輔助圖型作為底紋外，卡片有超過三分之二的部分是透明的，與一般硬質卡片做出區隔
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
新版網頁設計更加簡潔，並加入LOGO的元素加強識別
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
branding brand brand identity design identity Logo Design logos Packaging typography visual identity
全聯福利中心｜CIS Rebranding
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Casper Ho's profile

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Casper Ho's profile
Taipei, Taiwan Region

全聯福利中心｜CIS Rebranding

全聯福利中心品牌VI改造

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