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    Logo and stationary set concept of Haus Der Eleganz, “House of Elegance”
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Haus Der Eleganz
Spring 2010
Taking note of Haus Der Eleganz, “House of Elegance”, rural and rustic surroundings, I thought it was fitting to give this small-town coffee shop a more approachable and less formal look in its branding and stationery system. Seemingly so bold and “elegant”, I reinterpreted what elegance is known for and how it is in a rural small town setting. Using a bold contrast by only using black ink on neutral colors, I graphically created a coffee cup ring looking as if it is smearing the ink of the primary mark.