Peugeot 208
Peugeot 208 Launch
Concept, Design and Creative direction
 
A world first. We took Peugeot's 208 positioning 'Let your body drive' and created a projection mapping live event in Rio where a performer emerged from the projection to 'drive' the show in real time using Kinect technology. The event and resulting film which was shot by Matt Nee went viral after a Facebook and blogger campaign. We received 5.3 million Youtube hits in 1 month. Sound design by Delicious Digital. Projection by Projection Advertising.

Awards: 
Winner - Best Automotive Event at Brand Event Awards.
YouTube - Trending Medal
YouTube - Most Popular award
Rio launch event
The making of
Teaser edit
Blogger day
Peugeot 208
12
1.4k
0
Published:

Peugeot 208

A world first. We took Peugeot's 208 positioning 'Let your body drive' and created a projection mapping live event in Rio where a performer emerg Read More
12
1.4k
0
Published: