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    A world first. We took Peugeot's 208 positioning 'Let your body drive' and created a projection mapping live event in Rio where a performer emerg… Read More
    A world first. We took Peugeot's 208 positioning 'Let your body drive' and created a projection mapping live event in Rio where a performer emerged from the projection to 'drive' the show in real time using Kinect technology. The event and resulting film which was shot by Matt Nee went viral after a Facebook and blogger campaign. We received 5.3 million Youtube hits in 1 month. Sound design by Delicious Digital. Projection by Projection Advertising. Awards: Winner - Best Automotive Event at Brand Event Awards. YouTube - Trending Medal YouTube - Most Popular award Read Less
    Published:
Peugeot 208 Launch
Concept, Design and Creative direction
 
A world first. We took Peugeot's 208 positioning 'Let your body drive' and created a projection mapping live event in Rio where a performer emerged from the projection to 'drive' the show in real time using Kinect technology. The event and resulting film which was shot by Matt Nee went viral after a Facebook and blogger campaign. We received 5.3 million Youtube hits in 1 month. Sound design by Delicious Digital. Projection by Projection Advertising.

Awards: 
Winner - Best Automotive Event at Brand Event Awards.
YouTube - Trending Medal
YouTube - Most Popular award
Rio launch event
The making of
Teaser edit
Blogger day