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    The launch of the new 3008 Hybrid4, the worlds first Diesel hybrid, a car packed with class leading technology. Peugeot required a look and feel … Read More
    The launch of the new 3008 Hybrid4, the worlds first Diesel hybrid, a car packed with class leading technology. Peugeot required a look and feel that would set them apart from their competitors and show off the technological characteristics of the 3008 Hybrid. The car's key feature was its combo of electric and diesel engines and how they combine to offer a safe and energy efficient journey. We created a concept called “Fusion” which played on the idea that when 2 objects work together in harmony (in this case the diesel and electric engines) something new and unique is created. This birth of a new technology was the theme used throughout the brochure. We illustrate this in the photography by using light painting to create streaks of light representing the energy of the collision. English photographer Nigel Harniman was selected to shoot this project in and around Paris. Read Less
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Peugeot 3008 Hybrid
Concept, Design and Photo direction
The launch of the new 3008 Hybrid4, the worlds first Diesel hybrid, a car packed with class leading technology. Peugeot required a look and feel that would set them apart from their competitors and show off the technological characteristics of the 3008 Hybrid. The car's key feature was its combo of electric and diesel engines and how they combine to offer a safe and energy efficient journey.

We created a concept called “Fusion” which played on the idea that when 2 objects work together in harmony (in this case the diesel and electric engines) something new and unique is created. This birth of a new technology was the theme used throughout the brochure. We illustrate this in the photography by using light painting to create streaks of light representing the energy of the collision. English photographer Nigel Harniman was selected to shoot this project in and around Paris.