How to get to the party
without an invitation!
BRIEF: Sørlandschips is a small player with small budgets in a market with big competitors. Their ambition is to become an important music festival sponsor, but unfortunately budgets do not allow them to fulfi l their sponsorship dream. Therefore, they have to do it their own way.
CAMPAIGN: Sørlandschips placed a sales carriage outside the entrance area to the largest Norwegian music festivals. Both t-shirts and chips were offered to the festival audience prior to their entry, and so they became wandering Sørlandschips posters inside the festival.
Chipschuahua • There goes my chips • Chips rise • Chips attack
Poopcorn • Fish & Chips • Where's the chips • Poopcorn
Chips gone bananas • Lost chips • Chips happens • Poopcorn
Chips to the people • Devil & Angle • Make chips not war • Dixie chips - Shut up and eat
A sales carriage outside the entrance.
Agency: McCann Norway
Art Director: Annette Kriszat
Art Director: Annette Kriszat
Copywriter: Morten Andresen
Illustration & Design: CommandogroupHeidi Grønvold & Anna Enge
Photographer: Robin Hagen
