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    Beringer has kick started a campaign phase under the approach of “Better Beckons”. Better Beckons is defined by Beringer as a toast to those who … Read More
    Beringer has kick started a campaign phase under the approach of “Better Beckons”. Better Beckons is defined by Beringer as a toast to those who always see the opportunity in everything. Be it purpose, belief or optimism, there’s always the promise for a better tomorrow. Beringer sees this in their wine. They don’t stop there and expect better, for themselves and everyone. They believe that no one should stop searching for the answer out there, for the better, beckons. At the moment, the campaign is to be launched in Singapore, Indonesia, Philippines, Malaysia, Thailand and the United States. The Better Beckons campaign in South East Asia aims to increase awareness of Beringer Wines through the medium of iconic travel photography that inspires a better tomorrow. Through the localisation of this approach, it aims to also help Asian Wine Drinkers associate Beringer with quality wine and to respect its heritage of being from America as compared to other internationally well-established wines from Europe. Read Less
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