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    Building on the LunarEpic product launch, this second phase of the campaign expands on the tagline and concept 'Run Forever'
    Published:
THE STORY
In this second phase of Nike's LunarEpic launch campaign, the shoe has arrived on Earth bringing with it otherworldly powers. Roads curve and stretch seemingly into infinity. Impossible runs suddenly feel effortless. Gravity is nonexistent.

Working with Nike and Blacklist, it was our task to conceive and develop a narrative and visual structure for the brand film around the tagline 'run forever'. The manifestation was a 45s film and sound design (created by CypherAudio), key print and digital 'hero' visuals, social media clips and a large-scale track and field dome installation.
FILM
STILLS
PROCESS
Each of the scenes had its own unique technical challenges. In the opening Flyknit section, we wanted to bring something new to the table visually and build a procedural noise-based curve animation tool in SideFX Houdini that replicated and expanded on Cinema 4D's 'MoSpline'. From there, the macro surface knitting effects were also prototyped and build in Houdini over the course of a couple weeks and then rendered in Arnold. The bending and warping landscape sections also took quite a bit of RnD to get right. In the end, we used a blend of multiple World Machine displacements and Xgen scattering in Maya. The laser-cutting sequence also posed its own set of puzzles, which we solved in Cinema4D using an arcane stack of deformers and morphs.
CREDITS
CREDITS:

Client: Nike
Global Brand Communication Studio EP: Noah Stanik
Global Brand Communication Studio Producer: Meagen Moore
Global Brand Design, Running Art Director: David Brady
Global Brand Design, Running Studio Manager: Denise Wild

Production Company: Blacklist
EP: Andrew Linsk
Producer: Karen Lawler

Production Studio: Tendril
Co-Directors: Chris Bahry of Tendril & Tom Crate of Frame
Executive Producer:Kate Bate
Producer: John Szebegyinszki
Storyboards: Greg Boychuk
Editor: Tom Crate
Pitch Concepts: Chris Bahry, Evaldas Cesnavicius, Wojtek Szklarski
3D Artists: Alasgar Hasanov, Alexandre Veaux, Florent Arnould, Christoffer Bjerre, Marcelo Souza, Will Sharkey
FX: Alasgar Hasanov, Marcin Porebski
Lighting and Render: Alexandre Veaux, Marcelo Souza, Christoffer Bjerre, Lorne Kwechansky
Additional 3D Artists: Christian Hecht, Ben Pilgrim
Compositing: Chris Bahry, Alexandre Veaux, Lorne Kwechansky
2D Animation: Leo Mateus, Marissa Godwin
Music and Sound Design: John Black of CypherAudio