The brief was to promote a new service by Piraeus Bank, that allows people to send money faster and easier.

So, we used a symbol of the old way of transferring - a pigeon- with a modern twist to demonstrate that there is a new 
and better way to send money nowadays.
Rough Sketch


Sketch


Color Key
Illustration


Detail


Final Ad
Credits
Client: Piraeus Bank
Company: The Newtons Laboratory
Creative Director: Andreas Dimitroulas
Art Directors: Dimitris Vikelis, Marianna Pefani
Copywriters: Gianna Katopodi, Michalis Asikopoulos
Illustrator: Javier Martinez


- 2016 Epica Awards Shortlist #epicaawards30





Participant of the CGTrader Digital Art Competition
Carrier Pigeon - Piraeus Bank
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Carrier Pigeon - Piraeus Bank

Τhe old way to send letters, money or anything else in the pas was with a pigeon. If you wanted it to arrive fast, then the pigeon should be stra Read More
601
4,035
40
Published:

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