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    Τhe old way to send letters, money or anything else in the pas was with a pigeon. If you wanted it to arrive fast, then the pigeon should be stra… Read More
    Τhe old way to send letters, money or anything else in the pas was with a pigeon. If you wanted it to arrive fast, then the pigeon should be strapped to a rocket…Not a great idea. Thank god, Piraeus Bank offers a safer and faster way to send money with its new Winbank mobile service. Read Less
    Published:
The brief was to promote a new service by Piraeus Bank, that allows people to send money faster and easier.

So, we used a symbol of the old way of transferring - a pigeon- with a modern twist to demonstrate that there is a new 
and better way to send money nowadays.
Rough Sketch


Sketch


Color Key
Illustration


Detail


Final Ad
Credits
Client: Piraeus Bank
Company: The Newtons Laboratory
Creative Director: Andreas Dimitroulas
Art Directors: Dimitris Vikelis, Marianna Pefani
Copywriters: Gianna Katopodi, Michalis Asikopoulos
Illustrator: Javier Martinez


- 2016 Epica Awards Shortlist #epicaawards30





Participant of the CGTrader Digital Art Competition